[ICTs-and-Society] facebook and you

[Erik Jentges]

Thanks to all for the inspiring discussions. 

Sometimes a picture says more than a thousand words (some might know this):

 

Pig 1 : Isn’t it great ? We have to pay nothing for the barn.

Pig 2 : Yeah! and even the food is free.

Facebook and You

If you’re not paying for it, you’re not the customer. You’re the product
being sold.

 

 
<http://www.ethannonsequitur.com/facebook-you-customer-product-pigs.html/fac
ebook-and-you-pigs> Beschreibung: Facebook and You Pigs

 

After thinking a bit about this cartoon and the analogy drawn to facebook,
some unexplainable sociological intuition rather gives me a hunch that users
are not so much the product being sold (to whom?) but that facebook is some
sort of a zoo, where all visitors are at the same time the animals on
display. Those invited can create their own cages, curating and narrating
their identities. This still leaves open who is the manager of the zoo
(Zuckerberg and his corporation?) and if the zoo has a viable long term
strategy. That remains to be seen.

 

All the best at the conference, greetings,

Erik 

 

 

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Dr. phil. Erik Jentges

IPMZ - Institut für Publizistikwissenschaft und Medienforschung

Universität Zürich

Andreasstrasse 15

CH-8050 Zürich

Tel. +41 (0)44 634 46 70 

Fax +41 (0)44 634 49 34

 <mailto:e.jentges at ipmz.uzh.ch> e.jentges at ipmz.uzh.ch

 <http://www.ipmz.unizh.ch/> www.ipmz.uzh.ch 

 

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