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</o:shapelayout></xml><![endif]--></head><body lang=DE-CH link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-GB>Thanks to all for the inspiring discussions. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB>Sometimes a picture says more than a thousand words (some might know this):<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Pig 1 : Isn’t it great ? We have to pay nothing for the barn.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Pig 2 : Yeah! and even the food is free.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Facebook and You<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>If you’re not paying for it, you’re not the customer. You’re the product being sold.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><a href="http://www.ethannonsequitur.com/facebook-you-customer-product-pigs.html/facebook-and-you-pigs"><span style='color:windowtext;text-decoration:none'><img border=0 width=450 height=360 id="Grafik_x0020_1" src="cid:image001.jpg@01CD18D6.CA1F9DB0" alt="Beschreibung: Facebook and You Pigs"></span></a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span lang=EN-GB>After thinking a bit about this cartoon and the analogy drawn to facebook, some unexplainable sociological intuition rather gives me a hunch that users are not so much the product being sold (to whom?) but that facebook is some sort of a zoo, where all visitors are at the same time the animals on display. Those invited can create their own cages, curating and narrating their identities. This still leaves open who is the manager of the zoo (Zuckerberg and his corporation?) and if the zoo has a viable long term strategy. That remains to be seen.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB>All the best at the conference, greetings,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB>Erik <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>-------------------------------------------------------------------------------<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>Dr. phil. Erik Jentges<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>IPMZ - Institut für Publizistikwissenschaft und Medienforschung<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>Universität Zürich<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>Andreasstrasse 15<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>CH-8050 Zürich<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:9.0pt'>Tel. +41 (0)44 634 46 70 <o:p></o:p></span></p><p class=MsoNormal><span lang=FR-CH style='font-size:9.0pt'>Fax +41 (0)44 634 49 34<o:p></o:p></span></p><p class=MsoNormal><a href="mailto:e.jentges@ipmz.uzh.ch"><span lang=FR-CH style='font-size:9.0pt;color:blue'>e.jentges@ipmz.uzh.ch</span></a><span lang=FR-CH style='font-size:9.0pt'><o:p></o:p></span></p><p class=MsoNormal><a href="http://www.ipmz.unizh.ch/" target="_blank"><span lang=DE style='font-size:9.0pt;color:blue'>www.ipmz.uzh.ch</span></a><span style='font-size:9.0pt'> </span><span lang=DE style='font-size:9.0pt'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>